Clay
Clay automates lead generation with targeted data from over 50 sources.
Score
60
User Rating
3.0
Free/Trial Support
Supported
Starting Price
--
Last Updated
Aug 14, 2026
Overview
What is Clay?
Clay is an all-in-one platform that helps B2B businesses run personalized outbound campaigns at scale. We combine the best of 50+ data providers—and the power of AI—to transform your sales process. Access 100+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.
What is Clay used for?

Top Features
- Multi-provider data enrichment
- AI formula generator
- AI research agent
- Personalized copywriting
- CRM enrichment & hygiene
- TAM sourcing
- Account & lead scoring
- Intent data
- Automated inbound & outbound
How to use Clay?
Build workflows by connecting to data sources, enriching leads, scoring accounts, and automating outreach using integrations with your CRM, email sequencer, and other GTM tools.
Alternative Tools
No alternative tools found
Pros & Cons
No Data
Use Cases
- RevOps: Prospect, enrich, and clean your CRM automatically.
- Sales: Automate your prospecting and research.
- Growth marketing: Run targeted campaigns across every channel.
- Enterprise: Build the data foundation for any GTM workflow.
- Startups: Launch growth campaigns quickly without adding headcount.
Clay Pricing
Free PlanSubscription Plan
No detailed pricing information available
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