Shaped
A platform using machine learning to boost engagement for companies' feeds, recommendations, and notifications.
Overview
What is Shaped?
Shaped is an AI-native personalization platform that allows users to build powerful ranking models to understand the content their users are most likely to engage with or buy. This understanding can be used to create personalized discovery pages, feeds, recommendations, and marketing communication. Shaped helps teams rapidly experiment with AI search, recommendations, and personalization, offering a real-time, configurable relevance engine built for scale.
What is Shaped used for?
Tags

Top Features
- AI-powered search and recommendations
- Real-time adaptability using behavioral signals
- State-of-the-art model library
- Highly customizable ranking and retrieval components
- Explainable results with in-session analytics
- Secure infrastructure with GDPR and SOC2 compliance
How to use Shaped?
To use Shaped, connect your existing data sources, fine-tune LLMs and neural ranking models, and experiment with ranking and retrieval components. The platform integrates directly with data warehouses and supports SQL-based feature engineering, allowing technical teams to fully control and extend the system.
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Pros & Cons
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Use Cases
- Personalized discovery pages
- Customized feeds
- AI-driven recommendations
- Optimized marketing communication
- Marketplace optimization
- Social media engagement
- Media platform personalization
- E-commerce conversion boosting
Shaped Pricing
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