Piwik
Open-source web and app analytics platform offering 100% data ownership, privacy protection, and accurate tracking without data sampling.
Score
30
User Rating
3.0
Free/Trial Support
Supported
Starting Price
--
Last Updated
Apr 24, 2026
Overview
What is Piwik?
Matomo (formerly Piwik) is an open-source analytics tool that provides complete data ownership and privacy compliance, serving as an ethical alternative to Google Analytics with features like no data limitations and customizable reports.
What is Piwik used for?
User Groups

Top Features
- 100% data ownership
- Privacy protection and GDPR compliance
- No data sampling for accurate reporting
- Open-source and customizable
- Unlimited websites, users, and data storage
- Google Analytics data importer
- Tracking personal data securely
- User-friendly interface
How to use Piwik?
Start a free cloud trial, add tracking code to your website or app, and use real-time data and reports to improve performance through its user-friendly interface.
Alternative Tools
No alternative tools found
Pros & Cons
Pros
- Full control over data
- High privacy standards
- No data limitations
- Open-source transparency
- Easy to use
Cons
- May require technical setup for self-hosting
- Less brand recognition than Google Analytics
Use Cases
- Complete web and app analytics
- Intranet analytics
- Consent-free tracking for privacy compliance
- Marketing attribution
- Log analytics
Piwik Pricing
Free PlanSubscription Plan
No detailed pricing information available
User Reviews
3.0
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3.0
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