OpinionLab
AI-powered Voice of the Customer platform for analyzing digital experiences and taking real-time actions to improve conversions and customer loyalty.
Overview
What is OpinionLab?
Verint Web & Mobile is a Voice of the Customer (VOC) analytics tool that collects and unifies feedback from web, mobile, and social channels. It uses AI to detect customer struggles, provide predictive insights, and automate actions to enhance digital customer experience and drive business outcomes.
What is OpinionLab used for?

Top Features
- In-the-moment feedback collection
- AI-powered predictive modeling
- Automated actions and struggle detection
- Unified VOC data across channels
- Real-time CX automation
How to use OpinionLab?
Deploy on web platforms to gather in-the-moment feedback, analyze behavioral data with AI, and automate responses via virtual assistants. Integrate with contact centers to reduce inbound calls and prioritize improvements based on real-time insights.
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Pros & Cons
Pros
- Increases revenue by reducing cart abandonment
- Reduces reaction time for issues from weeks to real-time
- Enhances self-service and containment rates
- Provides deep behavioral insights
Cons
- Targeted at mid-market and enterprises, may be complex for small businesses
- Requires integration with existing systems
Use Cases
- Optimizing website and mobile app performance
- Improving digital customer journey mapping
- Reducing contact center costs through automation
- Driving higher conversions and engagement
OpinionLab Pricing
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