Matomo
Open-source web and app analytics platform offering 100% data ownership, privacy protection, and accurate tracking without data sampling.
Score
50
User Rating
1.0
Free/Trial Support
Supported
Starting Price
--
Last Updated
Apr 23, 2026
Overview
What is Matomo?
Matomo is an open-source analytics tool that provides complete data ownership and privacy compliance, serving as an ethical alternative to Google Analytics with features like no data limitations and customizable tracking.
What is Matomo used for?
User Groups
Top Features
- 100% data ownership
- Privacy protection and GDPR compliance
- No data sampling for accurate insights
- Open-source and customizable
- Unlimited websites, users, and data storage
- User-friendly interface with enhanced insights
- Support for tracking personal data
- Google Analytics data import
How to use Matomo?
Start a free cloud trial, add tracking code to your website or app, and access real-time data and reports to improve performance through a user-friendly interface.
Alternative Tools
No alternative tools found
Pros & Cons
Pros
- Full control over data and privacy
- No data limitations or sampling
- Open-source with high customizability
- Compliance with GDPR and CCPA
- Free version available
Cons
- May require technical setup for self-hosting
- Less brand recognition than Google Analytics
Use Cases
- Complete web and app analytics for businesses
- Intranet analytics for internal tracking
- Consent-free tracking for privacy compliance
- Marketing attribution and performance analysis
- Log analytics for detailed insights
Matomo Pricing
Free PlanSubscription Plan
No detailed pricing information available
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