Hotjar
Hotjar is a digital experience platform offering heatmaps, session replays, funnels, surveys, and user tests to understand and improve website and app user behavior.
Score
50
User Rating
1.0
Free/Trial Support
Supported
Starting Price
--
Last Updated
Apr 23, 2026
Overview
What is Hotjar?
Hotjar is a tool that helps businesses understand user behavior on websites and apps through features like heatmaps, session recordings, funnels, surveys, and user testing, now part of Contentsquare for enhanced insights.
What is Hotjar used for?
Top Features
- Heatmaps for user clicks and scrolls
- Session replay to watch user journeys
- Funnels to visualize drop-offs
- Surveys with AI-generated templates
- User tests for unfiltered feedback
How to use Hotjar?
Install Hotjar on your website or app to track user interactions, analyze heatmaps and replays, set up surveys, and use funnels to identify drop-offs, all accessible via a web dashboard.
Alternative Tools
No alternative tools found
Pros & Cons
Pros
- Easy to set up and use
- Comprehensive user behavior insights
- Integrates with tools like Google Analytics
- Free plan available
- Trusted by over 1.3 million websites
Cons
- Limited advanced features on free plan
- May require subscription for full capabilities
Use Cases
- Improving website conversion rates
- Identifying UX issues and bugs
- Collecting user feedback for product development
- Analyzing customer journeys for marketing
Hotjar Pricing
Free PlanSubscription Plan
No detailed pricing information available
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