Heroki Design
Heroki Design provides atomic CSS libraries, icon systems, and brand guidelines for building and styling Heroku products and marketing properties.
Overview
What is Heroki Design?
Heroki Design is a design system for Heroku, offering atomic CSS libraries (Purple3 for products, Shibori3 for marketing), the Malibu icon system, and brand/interface guidelines to ensure consistent design across customer experiences.
What is Heroki Design used for?
User Groups

Top Features
- Atomic CSS libraries (Purple3, Shibori3)
- Malibu icon system
- Brand and interface guidelines
- Private GitHub repositories for employees
How to use Heroki Design?
Use Purple3 CSS library for product interfaces, Shibori3 for marketing sites, and Malibu icons for both. Access brand guidelines for marketing resources and interface guidelines for front-end best practices, with GitHub repositories available to Heroku employees.
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Pros & Cons
Pros
- Consistent design across products and marketing
- Tailored libraries for different use cases
- Comprehensive icon sets
Cons
- Limited access (private to Heroku employees)
- No public pricing or free tier
Use Cases
- Building Heroku product interfaces
- Designing Heroku marketing websites
- Maintaining brand consistency in customer experiences
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