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IdeaApe is an AI market research tool designed to help users identify real problems faced by their target market. It enables users to tailor their content strategy, understand their target market's willingness to pay, develop a proven go-to-market strategy, and understand how their target audience views competitors. IdeaApe uses Reddit as a primary data source to provide firsthand knowledge and insights.

Users can access IdeaApe to research market needs, analyze trends, and chat with the AI for detailed strategic answers backed by Reddit references. The platform allows users to understand audience motivations, barriers, and solutions in their own words.