Countly
A privacy-focused, AI-ready analytics platform for capturing, analyzing, and acting on data across devices with first-party data ownership and compliance.
Overview
What is Countly?
Countly is a digital analytics and customer experience platform that provides tools for data management, analytics, engagement automation, and AI-powered insights, designed with privacy and data sovereignty in mind.
What is Countly used for?

Top Features
- Data capture from multiple touchpoints
- AI-powered analytics and reporting
- Engagement automation with journeys and notifications
- Privacy-first design with hosting control
- Comprehensive SDK coverage for integration
How to use Countly?
Integrate via SDKs to capture data from apps and devices, use dashboards and reports for analysis, leverage AI for automated insights, and set up journeys and notifications for engagement.
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Pros & Cons
Pros
- Strong focus on data privacy and compliance
- Flexible deployment options (cloud or self-hosted)
- AI-ready features for streamlined analysis
- Extensive SDK support for various platforms
- Real-time customization without redeployment
Cons
- Pricing can be high for enterprise plans
- May require technical expertise for self-hosting
- Limited free tier features compared to paid plans
Use Cases
- Product analytics for mobile and web apps
- Customer journey optimization in automotive or healthcare
- Data-driven engagement for startups and enterprises
- Compliance-focused analytics in regulated industries
Countly Pricing
Free
$0/monthBasic analytics for getting started
- Core analytics included
- Limited features
Flex
$40/monthFlexible plan for growing businesses
- Pay per MAU
- Feature add-ons available
- Core analytics included
Enterprise
$4,166/yearFull-featured solution for large organizations
- Enterprise-grade capabilities
- Dedicated CSM support
- Onboarding & data modelling services
- Demo environment available
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