CALA
CALA is a digital platform for fashion brands to create and deliver custom products.
Overview
What is CALA?
Mercer is an all-in-one platform for product design from concept to production, leveraging AI-powered tools for fashion. It unifies development, production, and logistics into a single platform, catering to independent designers, small fashion houses, and established fashion brands. Mercer streamlines communication between parties with features like comments, notes, measurements, tasks, and timelines. It also offers AI design tools, asset management, and collaboration features to accelerate product development and maintain brand consistency.
What is CALA used for?

Top Features
- AI-powered design tools
- Centralized asset management
- Team collaboration features (comments, tasks, measurements)
- Streamlined communication with manufacturers
- Custom AI model training
- Collection asset management
- AI Designer tool
- Task management
- Version control
How to use CALA?
Create a Mercer account, then start a new design using the AI design tool. You can begin from inspiration photos, hand sketches, CADs, tech packs, or use AI to generate designs. Collaborate on the platform, assign tasks, add notes, and manage your collection assets. Share designs with team members and production partners.
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Pros & Cons
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Use Cases
- Designing fashion products from concept to production
- Managing collection assets in one place
- Collaborating with team members on designs
- Streamlining communication with manufacturers
- Training custom AI models specific to a brand
- Creating product variations using AI
- Generating images from text using AI
- Adding notes and measurements directly on creative and technical files
- Exporting collection details to print-ready files
CALA Pricing
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