What is Maze?
Maze is a continuous user research and experience testing platform designed for product teams to recruit participants, conduct tests, and analyze user feedback all in one place. It consolidates multiple research methods—such as prototype usability testing, surveys, card sorting, and interviews—into a unified workflow with automated reporting and AI-enhanced insights that help teams make faster, user-centric product decisions.
How to use Maze?
To use Maze, you create an account, define your research goals and methodology—like usability tests or surveys—set tasks and questions, then distribute the study to participants (via Maze’s built-in panel or your own user base), and the platform automatically gathers feedback, generates visual reports, and uses AI to surface insights that inform product design and decision-making.
Top Features
- Multiple research methodologies including prototype tests, tree tests, card sorting, and surveys.
- Participant recruitment and management via built-in panels and filters.
- Both moderated and unmoderated research options.
- Integrations with design and collaboration tools like Figma, Notion, and Slack.
- Automated reporting and visual analytics.
- AI-powered features such as theme extraction, follow-up question generation, and interview synthesis.
- Role-based access and private workspaces for governance.
Pros & Cons
Pros
- All-in-one research platform eliminates the need for stitching together tools.
- Fast insights turnaround with results in hours to days.
- AI-enhanced research reduces manual effort and improves quality of insights.
- Seamless integration with design and collaboration tools.
- Mixed methods support for combining quantitative and qualitative data.
Cons
- Pricing can be high for smaller teams or early startups.
- Data export and long-term access policies may require careful planning and backups.
- Some learning curve to fully leverage advanced research features, according to community feedback.
Use Cases
- Prototype validation to test design hypotheses before development.
- UX optimization via usability tests and surveys.
- Cross-team decision support through visualized research results shared with product stakeholders.
- Enterprise research operations enabling large organizations to manage and scale user insights.
User Groups
No Data
Maze Pricing
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MAZE Features
- Usability Test functionalityUsability Test
- Other Test functionalityOther Test