Data governance is the overall framework of policies, standards, processes, and roles that ensures effective and efficient use of data assets across an organization. It encompasses data quality management, metadata management, data lineage tracking, data cataloging, master data management, and data security policies. Data governance establishes accountability, defines data ownership, and ensures compliance with regulations such as GDPR and CCPA. Representative tools include Collibra, Alation, Atlan, Apache Atlas, and Microsoft Purview.